in Asia
4P Analysis
- Product : Music(revised partly), Music Video(revised partly), Concert(revised partly), TV program
- Price : Free(event) to expensive(Broad)
- Promotion : Simply selling CD, concert ticket by advertising(irregular), event
- Place : First Korea to 4 nations -> Expand to all Asian nations
Macroscopic perspective
1. Indonesia
- Demographical p
in ancient Rome, for an example. However, it’s said that there’s a great consensus that something about media violence has changed in recent years.
For one thing, there’s more of it. According to Guy Paquette and Jacques de Guise, Laval University professors, after studying six major Canadian TV networks, exposure of physical violence incidents has more than tripled between 1993 and 200
2. Poland
Humax is multinational companies in many countries, in Poland, the United States, China and other countries. And Humax establishes in the production bases, R & D facilities and actively engaged in outreach activities, in this report we trying to analyze in particular on Poland .
Poland, to explain the reason we have an emphasis on this country , first, in 2006 production base were in
Mexico, France and Italy. Both India and China are considered emerging markets in the video game industry and sales are expected to rise significantly in the coming years.
• Console and portable software sales: $6.2 billion, up 8% from 2003
• Console and portable hardware and accessory sales: $3.7 billion, down 35% from 2003
• PC game sales: $1.1 billion, down 2% from 2003
Established Advertisements for Samsung Smart TV
1. Their advertisements emphasize their functional side.
2. They compare that their smart TV have more technique and smarter than competitors.
Needs
Samsung has so many
functional and comparison AD
They already pioneer
in market
Now, they have to deliver
their another value of
the
3. 3D TV launching background
1. Since Movie ”Avatar” is a box office hit, 3D movie
is produced and played steadily.
People are gradually interested in 3D.
2. People’s interest turned 3D movie into 3D TV at home.
3. After world-cup in 2010,
people predict 3D TV at home
TV technique competition is turned
monitor’s thick and HD into 3D.
▶ After launched 3D TV
in listening part only. And in this part, they need to make a song to make people remember their number easily so they need to make a song to do it cause music is the only way they can take. This company made brilliant strategy and put the same number 1577 front and back so make it more effective. We still not sure that is this advertisement effective as much as TV or Internet doing but still it'
TV 회사답게 방송분야에서 많은 제품을 선보이고 있다. tv시리즈, 영화 등을 제공하는《HBO》,《Cinemax》,《The movie channel》과 Walt Disney Companay 소유의《ESPN》등등이 Comcast Corporation이 제공하는 주요 네트워크다. 그 중《HBO》는 미국 내 케이블 시청가구의 50%를 유료 시청자로 확보하고 있으며, 1992년 HBO 헝가
TV market in China
- In 1994, 12.6 million units to expanded
14 million units in 1995
A few firms such as Sony, Matsushita, Philips had succeeded in making their brand name (Sony, Panasonic, Philips respectively)
These firms had made up-front investments not only in advertising but
- After-sales service facilities
- Dealer networks to support the brand image
- To move from the
TV 프로그램을 창조하고 생산하는 데 있다. 이 프로그램은 유럽 사람들 사이에서 단결과 상호이해를 증진하는 것에 목표를 두어야한다.”
"The objective of this consortium is to create and produce television programmes of a cultural and international nature in the broadest sense, to be broadcast by itself or by other channels, via satellite or any